Entrepreneurship in the creative sector
Well, I am coming up to the end of lecturing at BCU School of Jewellery for this academic year and have been creating a summary of the content for the students to discuss tomorrow and lo and behold when put in order it appears to me to be a useful guide to starting up a new business in the creative sector.
Although I have many projects on the go at the moment including launching a new brand plus developing my MA project alongside the running of the businesses and oh yeah I am organising an exhibition called “Made in the Jewellery Quarter” for Feb 2012… next month please do come along, anyway, I do think there is the makings of a good start your own business book there so perhaps in the future I will be able to apply myself to this.
Here is the basic content of the course I have developed if you have need of a lecturer or two in any of these areas in the creative sector just give me a call.
Course Overview
Entrepreneurship in the creative sector.
David Hendley (c)
Course Goals
To develop the skills you need to succeed in the current working climate.
To assist with developing an online portfolio.
To assist with developing your vision and create a clear next step when you graduate.
Course Overview
Puropse of a career / business plan
Create a mission statement
Outline of a basic career / business plan
Establish your personal vision
SWOT analysis of your core skills or idea.
Researching & developing your own logo and brand.
Market research -types of, how to & practical.
Freelance employment – rates & marketing
Costing your work professionally
Overheads of a studio
Distribution of your products strategically
Legal structures of a business
Marketing using press releases
Developing your online strategy
Basic web design and architecture
Building an online portfolio
Harnessing social networks
………………………………………….
of course I will keep developing the course so get in touch if you wish.
David Hendley.
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