I was delighted to see a website that I much admire, Springwise – Springwise and its network of 8,000 spotters scan the globe for smart new business ideas, delivering instant inspiration to entrepreneurial minds from San Francisco to Singapore. , refer to a competition entry I made a week or two ago on the Releasedonedotzero web site.
The competition itself is quite exciting and is using what is now being referred to as crowd sourcing and can be summarised as using your clients to supply designs and product for brands they aspire too. Although I don’t think that is exactly what is happening as I and the other entrants do seem to be career or budding career product designers it is some way to the truth as it is open to concepts as well as products.
Although it does reinforce what I would consider to be the an ultimate truth, creative people buy cretive products from creative people, I find that creative individuals can be the first port of call for launching a niche product and then brought toward the mainstream as the product begins its life cycle, of niche, wider audience, less expensive and ultimately entering the mainstream culture where it can become ubiquitous.
The winning products in the releasedonedotzero competition will be sold at design museums around the world alongside the affiliated web site and be paid a royalty over the years which is quite a nice prize – so keep an eye here and if I never mention it again – I didn’t win…. hee hee.
Some other nice thing going on too, went to the bloggers meet yesterday and met some new faces, debated some finer points of Blogging and nicely submerged myself in a cross culture which sits between, pub, blog, innovative business practice and of course some banter so it’s well worth going.
A discussion I did have with Nick Booth was based around establishing a creative Blogging community within the Jewellery Quarter and also the use of word press to build web sites which would be really useful to emerging artists and creatives so I will be championing this approach over the coming months to all and sundry - lets see what happens. I was hoping to meet Chris Unitt of Created in Birmingham there but didn’t get a chance, I will look harder next time.
I would hope eventually makers, retailers, School of Jewellery students, design space members, Centerpiece exhibitors, Brilliantly Birmingham and other businesses would blog about their approach to business, their products and create a scene online that will filter to the real world and back again.
Finally, to begin that type of activity I am pleased to say I have been handed the keys (at least the spare set) of the blog for the new upcoming, much lauded Jewellery Quarter website which will be launched late November – just in time for Christmas, I suspect I will be promoting makers, events, heritage and little known niches of the Jewellery Quarter on the blog with a view to raising curiosity levels and dragging all and sundry to the Jewellery Quarter, from near, far and wide just to see… just to see….