Feb 15 2013

Step-by-step visual guide for 3D printing for everyone.

Further developing my passion for and introducing the process of 3D printing to the world (It is the next generation of consumer products) I thought this was a great way to illustrate the process for both the public and the engineers involved in using it – consider it a visual guide to 3d printing. Over the next few weeks I will introduce a very simple keyring made using 3D printing to the David-Louis collection, this item has now been tried and tested and is ready for delivery to market.

Flow sheet of idea to 3d product

Flow sheet of idea to 3d product



Thanks to ArvidJense for the great work producing the flow chart!

Sep 3 2009

A short guide to Organisations impacting on the Jewellery Quarter

This information was supplied by Andy Munroe of the Jewellery Quarter Regeration Partnership


This is not an exhaustive list but set out below are the main organisations which have influence or input into either marketing the area or business support: -


Advantage West Midlands

They are funded through central government and have a region wide brief with business support divided into ‘clusters’ including ‘interior and lifestyles’. Funding is provided to support projects which are usually subcontracted in the case of the jewellery industry to the Ceramics Forum and Birmingham City University. Contact is Mike Barton Cluster Manager on 0121 503 3360.


Assay Office

Charged with the responsibility of assaying precious metals, they also provide a number of other services such as ‘Anchor-cert’. They also have a marketing department. Assay master is Michael Allchin on 0121 236 6951.


Birmingham City Council Business Support Team

This team are responsible for the Design Space incubation scheme, the proposed Retail Support Initiative and the Business Space Initiative (the latter two due to be introduced in the early Autumn). Contact is Carol Alderson on 0121 303 4366.


Birmingham City Council Leisure, Sports and Culture

The brief includes attracting more people to Birmingham City Council Museums and the cultural offer including ArtsFest and Brilliantly Birmingham. They have a limited budget to support these initiatives. Contact for Brilliantly Birmingham is Sophia Tarr on 0121 464 9675 and for ArtsFest, Emily Bartlett on 0121 303 8489.


British Jewellers Association

This is a nationwide trade association but who have some local membership and support their members on a whole range of trade related issues. Contact is Geoff Field on 0121 236 2657.


Jewellery and Industry Innovation Centre (JIIC)

The JIIC are part of Birmingham City University, which includes Birmingham School of Jewellery, and their brief is to provide a range of services including new product development to the jewellery trade both locally and regionally. Contact is Gay Penfold on 0121 248 4578.


Jewellery Quarter Association

This is a lobbying organisation who also run bi-monthly networking breakfasts. Contact Dave Mahony (JQA Chair) on 0121 236 7070.


Jewellery Quarter Marketing Initiative

Made up of mainly retailers, restaurants and bars who pay a subscription to market and raise the profile of the Jewellery Quarter. This ranges from working with travel operators and the media to involvement in events. Contact Anna Gibson, Jewellery Quarter Marketing Initiative Manager on 0121 464 1191.


Jewellery Quarter Regeneration Partnership

Funded by Birmingham City Council the JQRP Team have a wide regeneration brief of which marketing is just one aspect. They also manage the Jewellery Quarter Information Centre. Contact Andy Munro (Operations Director) on 0121 464 1186.


Marketing Birmingham

Their brief is to market Birmingham but with the prime objective of attracting overnight visitors to bolster the economy. They are funded by Birmingham City Council, Advantage West Midlands and some private sector contributions with the aim of marketing the generic Birmingham offer.

Jan 14 2009

David-Louis – word from the street, or rather Warstone Lane.

Well the New Year has arrived and we have all crossed over from the fantastic frenzy that is the Christmas rush.

I wanted to look at how creative enterprise and entrepreneurs can avoid the dreaded credit crunch and somehow come out stronger when it passes, which it will eventually. It does call for action though and simply doing the same thing year on year especially when moving into quieter times will not create growth in any business.

In my own business (es) we have come up with a few commercial strategies to combat the potential fall out from the dreaded credit crunch, the words on all entrepreneurial lips at the moment. Some of these are real world bricks and mortar strategies and others are online – where the potential for growth is incredible.

How can a creative enterprise flourish in this climate? Well, I believe the answer is to target you product online to people that adore what you do.

This is a valid strategy as far as sustaining the Jewellery Quarter and holding onto heritage. The income streams comes form both local people, just down the road who find you online and indeed order both online and visit you in your workshop and also from global customers that are looking for high quality individual work.

The key is to actually get very specific, sell specific products online and target specific niche markets by using strategy, the generic term or keyword ’silver ring’ will get you nowhere on the internet, you must describe the attributes of the ring that the customer will use when enquiring about a desired item. Text based content is king.

At the moment I am working in several ways to encourage new, emerging and existing makers to think strategy not just ad hoc responses to enquiries.

I am currently writing a business course for the BA Honours Design for Industry course at the School of Jewellery and will deliver it over five days in January and February 2009.

Update: here is a news artice about Rachel Briggs from the BA about her designs going on sale in Jewellery Quarter after winning competition: http://tinyurl.com/bcpz5h

The business content of the course I am writing gives an overview from the initial stages of concept development all the way through set up of the business to delivery to market using current trends in distribution and marketing while supporting traditional routes – the emphasis is on strategy and sustainability – we want designer makers to succeed in business and to stay in business as a career and life long makers and designers (Lifers) not simply to open what I will call ‘spring flower’ businesses that explode in a burst of colour only to fade away after one season.

I am emphasing the fact that the bottom line is… the bottom line, in other words a creative enterprise should capitalise on low cost systems to attract a new audience to the business in question.

Sustainability is achieved through strategy and foresight this takes planning, January is a great time to look at your strategy for the next year and I would encourage all designer makers to sit down for one day and think as opposed to do. It will reap rewards.