This information was supplied by Andy Munroe of the Jewellery Quarter Regeration Partnership
This is not an exhaustive list but set out below are the main organisations which have influence or input into either marketing the area or business support: -
Advantage West Midlands
They are funded through central government and have a region wide brief with business support divided into ‘clusters’ including ‘interior and lifestyles’. Funding is provided to support projects which are usually subcontracted in the case of the jewellery industry to the Ceramics Forum and Birmingham City University. Contact is Mike Barton Cluster Manager on 0121 503 3360.
Charged with the responsibility of assaying precious metals, they also provide a number of other services such as ‘Anchor-cert’. They also have a marketing department. Assay master is Michael Allchin on 0121 236 6951.
Birmingham City Council Business Support Team
This team are responsible for the Design Space incubation scheme, the proposed Retail Support Initiative and the Business Space Initiative (the latter two due to be introduced in the early Autumn). Contact is Carol Alderson on 0121 303 4366.
Birmingham City Council Leisure, Sports and Culture
The brief includes attracting more people to Birmingham City Council Museums and the cultural offer including ArtsFest and Brilliantly Birmingham. They have a limited budget to support these initiatives. Contact for Brilliantly Birmingham is Sophia Tarr on 0121 464 9675 and for ArtsFest, Emily Bartlett on 0121 303 8489.
British Jewellers Association
This is a nationwide trade association but who have some local membership and support their members on a whole range of trade related issues. Contact is Geoff Field on 0121 236 2657.
Jewellery and Industry Innovation Centre (JIIC)
The JIIC are part of Birmingham City University, which includes Birmingham School of Jewellery, and their brief is to provide a range of services including new product development to the jewellery trade both locally and regionally. Contact is Gay Penfold on 0121 248 4578.
Jewellery Quarter Association
This is a lobbying organisation who also run bi-monthly networking breakfasts. Contact Dave Mahony (JQA Chair) on 0121 236 7070.
Jewellery Quarter Marketing Initiative
Made up of mainly retailers, restaurants and bars who pay a subscription to market and raise the profile of the Jewellery Quarter. This ranges from working with travel operators and the media to involvement in events. Contact Anna Gibson, Jewellery Quarter Marketing Initiative Manager on 0121 464 1191.
Jewellery Quarter Regeneration Partnership
Funded by Birmingham City Council the JQRP Team have a wide regeneration brief of which marketing is just one aspect. They also manage the Jewellery Quarter Information Centre. Contact Andy Munro (Operations Director) on 0121 464 1186.
Their brief is to market Birmingham but with the prime objective of attracting overnight visitors to bolster the economy. They are funded by Birmingham City Council, Advantage West Midlands and some private sector contributions with the aim of marketing the generic Birmingham offer.